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Omnevo has been chosen by easyJet to spearhead its inflight e-commerce and supplementary revenue efforts, as both entities confirmed their collaboration today.
With this partnership, Omnevo will innovate easyJet’s pre-ordering system, focusing on the airline’s Eat, Drink, Shop & Duty Free selections. The revamped digital platform’s inaugural phase is slated for a launch this fall.
Subsequent phases aim to broaden revenue channels, encompassing offerings like destination activities, home deliveries, and expanding the retail space, aligning with a “comprehensive marketplace strategy” as highlighted by both companies.
June Fisher, easyJet’s Head of Inflight Retail Partner Management, emphasized, “Leveraging Omnevo’s advanced e-commerce technology and their prowess in the supplementary revenue domain will elevate our passenger experience and revenue. We believe this alliance will bring substantial value to our customers and our operations.”