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Today, Inmarsat unveiled its revolutionary platform for enhancing the in-flight passenger experience named OneFi. This platform aims to transform onboard retailing by offering an experience reminiscent of at-home online shopping. Simple Flying had the opportunity to discuss this exciting new offering with Nathan Clapton, the VP of Inflight Media at Inmarsat Aviation.
A Tailored, Adaptable Solution
OneFi was conceived after Inmarsat undertook extensive research to understand the desires of both airlines and travelers. Over a year of engaging with various industry participants led Inmarsat to determine that the post-pandemic era will see passenger experience as a pivotal factor in fostering brand loyalty.
The result is OneFi: a versatile, fully customizable portal compatible with any hardware or internet service. Beyond its adaptability, airlines can personalize the portal’s appearance to mirror their brand aesthetics. This feature-rich platform is poised to elevate the onboard shopping experience to unparalleled heights.
