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Today, Inmarsat unveiled its revolutionary platform for enhancing the in-flight passenger experience named OneFi. This platform aims to transform onboard retailing by offering an experience reminiscent of at-home online shopping. Simple Flying had the opportunity to discuss this exciting new offering with Nathan Clapton, the VP of Inflight Media at Inmarsat Aviation.

A Tailored, Adaptable Solution

OneFi was conceived after Inmarsat undertook extensive research to understand the desires of both airlines and travelers. Over a year of engaging with various industry participants led Inmarsat to determine that the post-pandemic era will see passenger experience as a pivotal factor in fostering brand loyalty.

The result is OneFi: a versatile, fully customizable portal compatible with any hardware or internet service. Beyond its adaptability, airlines can personalize the portal’s appearance to mirror their brand aesthetics. This feature-rich platform is poised to elevate the onboard shopping experience to unparalleled heights.

Following Emirates' Business Class model, Lufthansa plans to deconstruct airfare packages.
Lufthansa has announced plans to segment airfares with the aim of boosting ancillary revenue.
Coccinelle broadens its travel retail presence following a 20% business growth.
The firm has branched out into the cruise industry and now offers inflight experiences.
EasyJet has chosen Omnevo as its e-commerce ally for onboard retailing.
The initial stage of easyJet's revamped digital platform will launch this fall.