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For budget carriers, supplementary income isn’t merely a bonus. Airlines like Ryanair bank on this revenue to balance out their economical seat pricing. However, with the cessation of trolley services, onboard sales pose challenges. Ryanair DAC’s CEO, Eddie Wilson, discussed how smartphone ordering could be the innovative solution they’ve been searching for.
The Battle for Extra Revenue Amidst Challenges
The pandemic brought multiple dilemmas for budget airlines. Not only did they witness a sharp drop in travelers, but they also grappled with the diminishing vital lifeline – ancillary revenue.
Specifically, Ryanair often offers tickets at prices below their actual cost, compensating for the difference through other purchases onboard. But given the current hesitancy around trolley services and inflight refreshments, maintaining inflight sales has been a tall order.
