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Hanse Distribution, along with its affiliated brands, is setting its focus on fragrances and cosmetics as primary sectors for expansion in 2023 and the subsequent years. This initiative aligns with the diversification strategy the company rolled out the previous year.
Beyond broadening its range of products, the inflight distribution expert is also delving into fresh avenues in airport retail, cruise vessels, and ferries, in conjunction with its primary airline ventures.
A notable partner in Hanse Distribution’s roster is the German firm, asambeauty. With Hanse Distribution’s assistance, which initiated their entry into the channel in 2022, asambeauty is cementing a more prominent footprint in the global travel retail domain. The beauty label offers an array of facial, body, and hair products spanning skincare, fragrances, and cosmetics. Furthermore, it stands out as the top brand across Europe’s beauty teleshopping scene, traditional retail spaces, and online shopping through www.asambeauty.com.
